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Philips Norelco Recruits Baseball Legend To Promote Next Gen Shavers

The brand says its new collection unlocks the ‘science behind the perfect shave.’

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By: Marie Redding

Senior Editor, Rodman Media

Philips Norelco says its new generation of shavers achieve the perfect shave at any angle – and has recruited baseball legend to test it. But the brand isn’t revealing who that is yet – stay tuned for its #RidgeRunner Challenge Video, debuting on December 1st.

The new collection is called the Shaver Series 9000, and they have the ability to cut up to 20 percent more hairs in every pass, the brand says.

Philips Norelco calls this its ‘Contour Detect’ technology. The shaver also has the brand’s V-Track Precision blades, and a “smart clean system” that can clean, dry and lubricate the blades, just by touching a button.

Annette Domnik, Senior Marketing Director for Philips Personal Care, commented:

”Delivering on our promise of creating meaningful innovation, the Philips Norelco Shaver Series 9000 combines world class engineering with innovative design to give men our most advanced shaving experience yet, with the most convenient way to maintain their shaver at peak performance. We are committed to consistently raising the bar in the male grooming category – bringing new advancements in shaving to men who want the latest and best in shaving technology.”

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